Walking has always been at the heart of Johnnie Walker’s actions. This time, to communicate the brand’s initiatives for the planet, we brought the iconic "Striding Man" from the logo to life and set him off to walk 2,030 km of beaches, collecting plastic waste along the coast. The journey became a web series that not only showcased the problem in real time but also presented initiatives aimed at reversing the situation.
Case Study
First Episode
Episode 2
Episode 3
Episode 4