In Portuguese, ‘GOL’ means ‘GOAL’. It’s also the name of our airline. So, every time someone screams ‘GOL’ during a soccer match, it’s like they’re shouting our name. During the World Cup, we decided to return the favor for all this free advertising with discounts on air tickets.
Case Study
Shortlist (Cannes) Social&Influencer; silver (effie latam); silver (effie brasil); bronze (effie latam); shortlist - creative use of data (one show); shortlist - direct mkt (one show); 2 shortlists - social media (one show)