Fábio Tedeschi is an endangered professional.

Less because of his rare experience with both films and unconventional ideas and more because he’s one of the last of his kind, nearing 50, still working in the creative field.

Before Almap, he worked at Lowe, Lew’Lara/TBWA and Y&R. None of them are around anymore, which, let’s be honest, only reinforces the achievement of Tedeschi still being active after all this time.

Tedeschi was a Young Creative at 25 and won a Cannes Grand Prix at 48. In between, he picked up awards at major festivals such as Profissionais do Ano, D&AD, One Show and Clio. He also won at Colunistas. Film Grand Prix, but still.

Despite the trendy outfits, Tedeschi has recently been landing campaigns in categories that inevitably give his age away: Innovation, Creative Use of AI, Creative Use of Technology, Experimental & Immersive, among others.