LG AIR CONDITIONER - MENOPAUSE MODE

To boost air conditioner sales, we decided to create a whole new market: helping women who experience sudden heat flashes, one of the most common symptoms of menopause. So we developed a technology capable of recognizing when those hot waves hit and automatically turning on the air conditioner.

ROLE: COPYWRITER

Under the supervision of Dr. Maria Laura França, Menopause Mode was developed based on clinical studies that identified changes in the body’s physiological signals during hot flashes. The app was developed and tested over 6 months by 20DASH, simulating the same physiological changes observed during a hot flash.

Launch video on LG Brazil’s official YouTube channel with over 7 million views.