LG ELETRONICS - MENOPAUSE MODE

80% of women going through menopause experience hot flashes, intense and sudden waves of heat that can last up to 10 minutes. So we created the Menopause Mode. The first artificial intelligence that detects hot flashes as they happen and automatically turns on the air conditioner, sending a refreshing wave into the room.

ROLE: COPYWRITER

Under the supervision of Dr. Maria Laura França, Menopause Mode was developed based on clinical studies that identified changes in the body’s physiological signals during hot flashes. The app was developed and tested over 6 months by 20DASH, simulating the same physiological changes observed during a hot flash.

Launch video on LG Brazil’s official YouTube channel with over 7 million views.