Wacky Races, the famous Hanna-Barbera cartoon. To launch the new Peugeot 208 in the South American and European markets, we decided to tap into the nostalgic appeal of the cartoon by creating a completely modern and updated live-action production, introducing a new hero: the Peugeot 208 itself. The commercial, directed by Antoine Bardou-Jacquet from Partizan, became a popular success in South America and went on to win some of the most important local awards.
Vencedor do Profissionais do Ano da Rede Globo categoria Nacional
Anuário do Clube de Criação
Finalista do Melhor Comercial do Brasil
Bronze no El Ojo de Iberoamerica