PEUGEOT - WACKY RACES
To launch the new Peugeot 208 in the South American and European markets, we decided to tap into the nostalgic appeal of the cartoon by creating a completely modern and updated live-action production, introducing a new hero: the Peugeot 208 itself. The commercial, directed by Antoine Bardou-Jacquet from Partizan, became a popular success in South America and went on to win some of the most important local awards.
ROLE: COPYWRITER
