VISA - BATTLE

There were two asks in this brief. The first, more product-focused, was to highlight one of the most interesting and least known benefits of Visa cards. The second, more institutional, was to align with the brand’s global concept: “Everywhere You Want to Be”. Well, I think we managed to deliver on both in a pretty memorable way.

ROLE: COPYWRITER

When your selfie stick is… a sword. (Czech Republic shoot)