PEPSODENT - ROLLING
One of the earliest commercials of my career. It also became my first Cannes Lions finalist. The brief only said that the toothpaste had a new formula that kept your mouth feeling fresh for longer. Boring, right? But before the film came the idea: the kisses will last longer.
ROLE: COPYWRITER
Shortlist em Cannes
Anuário do Clube de Criação
Finalista do Profissionais do Ano
Prata no El Ojo de Iberoamérica